Dominion DMS Marketing Director Named Finalist for Demand Gen Report’s 2021 B2B Innovator Awards


Robert J. Gorincen shortlisted for Marketing Mentors category, in running for B2B Innovator of the Year Award

Norfolk, Va. – August 10, 2021 – Dominion DMS, a pioneer of Microsoft-based dealer management systems including the cloud-native VUE DMS, announces that Robert J. Gorincen, Marketing Director, is a finalist for Demand Gen Report’s 5th annual B2B Innovator Awards. He makes the shortlist for the Marketing Mentors category, which recognizes team builders in business-to-business organizations that develop bonds across departments to align go-to-marketing strategies to maximize success.

As an extension of being a finalist in this category, Robert is also among 34 nominees in consideration for the B2B Innovator of the Year Award, which recognizes the industry’s most innovative business-to-business marketing professional. Winners will be honored at the 2021 B2B Sales & Marketing Exchange in Boston on Wednesday, August 11.

“It is an honor to be considered for this prestigious award alongside so many talented marketing professionals,” said Robert. “I’d like to think this selection is a result of the dealer-focused commitment amongst the Dominion DMS leadership team, combined with a deep understanding of our clients’ challenges. I am fortunate to work for an organization that emphasizes collaboration and partnership to bring innovation to the dealership software market.”

Robert joined Dominion DMS as a Marketing Director in late 2020 during the global pandemic. Within three months, he built a marketing team, all of whom work remotely across the US. He led the successful deployment of branding, messaging, website and key content assets in preparation for the go-to-market launch of the new VUE DMS, the first and only dealer management system built on Microsoft Azure. He also strives to mentor and provides training opportunities for junior team members to build their careers.

Robert brings more than 13 years of automotive marketing experience and is a two-time recipient of Demand Gen Report’s Killer Content Awards. Prior to Dominion DMS, he led and developed multiple successful campaigns for vAuto, HomeNet Automotive and Rates & Incentives business units of Cox Automotive. He was an integral part of launching and growing vAuto, one of the automotive software industry’s most well-known brands.

“Robert has a proven track record of bringing new products to market in the automotive industry. This combined with his experience in marketing dealership software makes him an integral part of our leadership team,” said Dominion DMS President Sharon Kitzman. “We are thrilled that the industry continues to recognize his expertise in developing compelling brand narratives focused on solving dealership pain points.”

About Dominion DMS:

Dominion DMS is a pioneer in Microsoft-based dealer management systems with decades of experience partnering with franchise dealerships to deliver a superior experience, reduce costs and protect their business. Our cloud-native VUE DMS offers digital security, flexibility and efficiency to help dealers meet today’s rapidly-changing market. Learn more at

About Dominion Dealer Solutions:

Dominion Dealer Solutions prides itself on providing the automotive industry’s most innovative technology. Products include the new cloud-native dealer management system solution offering modern digital security, flexibility and efficiency (VUE DMS), inventory management and merchandising (Dealer Specialties) and vehicle data solutions (DataOne), vehicle registration reporting (Cross-Sell), and AI-powered Customer intel platform for sales and service, (Activator Dealer Solutions). Every OEM and more than 6,000 dealer partners depend on Dominion’s foundation of innovation, integrity, excellence and teamwork to deliver outstanding results. For more information, visit our website, like us on Facebook, LinkedIn or YouTube, or follow us on Twitter.


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